December 27, 2016

Sprite Advertisements (Videos)

Most of us remember back when Sprite was airing commercials with our legends, but do you also remember the Sprite Series' vinyl releases too? There were about 2 dozen of them, released in clear plastic sleeves & translucent Sprite-green vinyl. I had a whole stack of them. Steve Stoute calls it the 'Tanning of America,' explaining hip-hop's marketing ability in mainstream media, and to white America. Truth is, it's been happening for decades, and even our favorite artists secured the bag from various brands. Lugz, Sprite, St. Ides, Pepsi, Reebok, the list goes on. In the case of Sprite, they chose dope artists and they did it with originality and creativity; most seen in bringing KRS & MC Shan together for a mock battle - who could argue that wasn't timeless? A few years back, they licensed lyrics on the cans, which caught my attention. Below are 3 of my favorite Sprite commercials: Nas & AZ, KRS & MC Shan, and Pete Rock & CL Smooth - heavy on the nostalgia!