March 25, 2014

Eminem "Unsigned Hype" (The Source 3/98 + Update 2/02)

"Wow, it's been a few months since we've profiled a creme-de-la-creme MC in need of some nurturing from a record company. During our ninety day hiatus, however, our ever-reliable "Flavortracker 2000" came across a target that, in many ways, redefines the term ill. He goes by the name of Eminem. After making a buzz in the Detroit area for quite some time, he just recently gained the hip-hop nation's attention with his impressive showing in events like the Rap Olympics. One glimpse of the contents within his Slim Shady demo, one can't help but recognize that this rapper of the Caucasian persuasion's got skills. As far as flow, he keeps it simple, yet extremely effective. In "Murder, Murder," he kicks a humorous tale about a bank heist gone wrong... Another guaranteed reminder is the semi-demented "Just The Two Of Us," a crazed tale about the actions Eminem takes upon his baby's mother. With wifey placed uncomfortably in the back of his trunk, Em drives far and wide explaining to his seed the reasons why "daddy had to bury mommy." Point blank, this ain't your average cat. This Motor City kid is a one-of-a-kind talent and he's about to blow past the competition, leaving many melted microphones in the dust." - Unsigned Hype (March, 1998).

"Updated in February, 2002: "Not long after Eminem was featured in Unsigned Hype, Dr. Dre got a hold of his tape. "When Dre heard my tape, it helped that I wasn't just a nobody because I was in Unsigned Hype." The Detroit native was soon signed to Aftermath/Interscope and sent into the lab to record his major-label debut album, The Slim Shady LP. The video "My Name Is" was shot and delivered directly to MTV before any promotional CDs, tapes or vinyl were even pressed. Millions of people would soon realize the same thing that we'd predicted first: Eminem is a superstar." 2/02