February 03, 2019

Jay-Z "Decoded" x Bing Marketing Campaign

When people ask what I'd do if a label ever "opened the budget" for marketing and promo, I kinda just laugh (as we should with purely hypothetical questions like that, lol) ... but in the back of my mind, I think about Jay-Z's "Decoded" marketing campaign, which also launched Bing. Do you remember it? I do and luckily YouTube never forgets neither, so here are some of the visuals and backstory of one of my favorite campaigns... ever. Bing allegedly received over 1.2 billion impressions within the time the advertisement went up. Hov's book stayed on the New York Times Best-Seller list for 19 weeks at #3 and grew his social media following by over 1 million. It's also rumored the budget was nearly 100M, but don't quote me on that. Really, watch below.