Thursday, April 13, 2017

Mobb Deep 'Juvenile Hell' (April 13, 1993)

Mobb Deep Juvenile Hell Prodigy Havoc Advertisement "Hip-Hop Nostalgia"
Mobb Deep Juvenile Hell Prodigy Havoc Sticker "Hip-Hop Nostalgia"

This story starts back in July of 1991, when the forward-thinking Matty C put a then-unknown group called Poetical Prophets in the Unsigned Hype section of The Source. 'Straight outta Queens, New York, these two little 5'3 sixteen-year-olds are fast making a big name for themselves in talent shows and radio stations in the New York area.' Matty C then played their music for Bonz Malone, an A&R at 4th & Broadway Records, where they were signed with a twenty-thousand dollar advance & Havoc & Prodigy became Mobb Deep. In Prodigy’s book ‘My Infamous Life,’ P said ‘Our album 'Juvenile Hell' was released in 1993, a year after we recorded it, and was a flop. It sold a little over twenty thousand copies and the label dropped us quick fast.” Prodigy also said that Nas dropping ‘Illmatic’ the following year, while overshadowing their release, also boosted their popularity during their promo tour when journalists and fans started making the Queens connection. By the time Mobb Deep dropped 'The Infamous' in 1995, 'Juvenile Hell' was already a distant memory, but when new fans went back and listened to the lead single with DJ Premier, 'Peer Pressure,' as well as 'Hit It From The Back,' 'Flavor For The Non-Believers' and even the shelved 'Cop Hell' with Premo, the progression was obvious, but it gave that project new life. 'Juvenile Hell' was released 24 years ago today, and it's still available on iTunes.

Mobb Deep Juvenile Hell Prodigy Havoc DJ Premier "Hip-Hop Nostalgia"